Democratizing Project Management Software.

Freelancers and small businesses deserve enterprise level software, without enterprise level pricing. Setter is an all-in-one solution for project management.

TaskFlow Dashboard

Key Results

2,120

Users Waitlisted

57

Real Users Tested

Status

In Development

The Challenge

Project management software can be expensive for entrepreneurs, often featuring per-seat pricing, upload limits, restrictions on checklists, and a lack of calendar functionalities. These issues can create obstacles for small business owners.

Setter is designed specifically for businesses and projects in a landscape where more individuals are embracing self-employment and juggling multiple side hustles. Setter wants to empower users by providing an exceptional software experience with fair and straightforward pricing, ensuring that entrepreneurs can manage their projects effectively without the burden of excessive costs.

Before Redesign

Our Approach

Freelancers and small business entrepreneurs require a platform without per-seat pricing. Every penny counts for small businesses, making per-seat pricing models unsuitable for their needs. A platform tailored for these users should offer a simple pricing model without upgrades or extra subscriptions to access its tools.

This approach aligns costs directly with value, allowing businesses to scale operations and innovate without being hindered by software expenses. By avoiding per-seat pricing, which is more appropriate for enterprise-level companies, Setter enables small businesses to maximize their software investment.

UX Research & Strategy

Conducted interviews with 57 users to identify critical pain points

Design System Development

Created a cohesive design system for consistent interfaces

MVP-to-Production Development

Successfully launched and tested the mvp, now we're building and scaling to production.

Our Process

The Solution

After Redesign After Redesign After Redesign After Redesign

Our solution centered on three core pillars:

Transparency

We developed a powerful dashboard that automatically display important tasks and meetings that are upcoming.

Collaboration

Engineered a flexible invitation system that makes each Board shareable, and designed visual data points to keep users alerted.

Workflow Optimization

Introduced Workhub, a document creation engine allowing users to generate business, marketing, and custom documents with generative AI.

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